STRATEGY & POSITIONING
Not only versed in content production/collateral development, Will has always focused on how to position brands. With an eye on sales, KPIs, and implementation tactics, Will has integrated all of these various methodologies to drive brands forward. These examples are less Less case-study minded, more documentation of actionable plans.
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F20 Strategic Planning
Charting a seasonal direction for a ski brand can be a daunting undertaking. Through collaboration with product, design, and sales departments, Will charted a direction for K2 that created a unified narrative that spoke to existing market footholds and expanded on new opportunities.