ADVERTISING & COLLATERAL
Whether through out-of-home campaigns, dealer activations, or print campaigns, Will has a proven history of not only creating seasonal direction, but overseeing the execution at a more granular level. In a segmented industry driven by discordant groups, reaffirming brand values while maintaining audience awareness can be a daunting task.
HADLEY HAMMER / LINE PANDORA
ROLE: Oversight, creative direction, asset selection
SCOPE: In order to highlight LINE’s marquee women’s talent, we built this ad up to be used for both print and stand-alone posters. We utilized color schemes that spoke to current season product, and combined lifestyle imagery with the heady action imagery of Corbett’s Couloir.
LINE FALL 2018 RETAIL/OOH DIRECTION
CATEGORY-BASED BANNERS/POSTERS
By focusing on key color stories through the seasonal product direction, font and typeface that resonated across all marketing collateral, and choosing imagery that was refreshing yet evergreen, Will helped bring the Fall 18 seasonal OOH and instillation artwork to life — a project that was kickstarted at a large tradeshow where each poster tiled together.
K2 ADVERTISING DIRECTION FALL 2019
ADAPTABLE TEMPLATES FOR CROSS-CATEGORY RELEVANCY
By outlining the important attributes of the seasonal direction, key elements replicated regardless of ad-buy, Will collaborated with the design team to create a unified advertising story. Whether it be banner ads for a Norwegian ski touring website or print campaign in North America, uniformity brand pillars defined this project.
